ideegeo Group Limited

So what are we currently working on? Well, apart from the already mentioned iPhone software there is a brand new domain registration web site under development. The topic of domain registrar site usability was covered by Domain Name Wire and Tucows’ Ross Rader a couple of months ago. Making the user experience a happier one is a goal close to our hearts at ideegeo and it is something we hope to address with our forthcoming registrar site and related product line.

You don’t need to look far to find sites that simply do not cater adequately for the user experience. The worlds biggest domain registrar Go Daddy is a good example. I really do not want to buy the Go Daddy girl, four other domains and a hosting plan. I just want my domain name! On the other hand Go Daddy recently introduced a new service called SmartSpace which was covered by ReadWriteWeb and is a step in the right direction. But again there is one comment in the ReadWriteWeb article which speaks volumes about the current lack of innovation in the domain industry, “Do they really need to offer new domains to users all the time? The registrars are still so focused on catering to domainers that the UX sucks ass.”

But there is hope. Services like the social network based on domains Chi.mp or Hover from Tucows show that there are at least some companies who think about how you can connect Web 2.0 technologies with domain names and bundle value added services into the mix. However, it seems like most first generation domain registrars which were founded around the turn of the millenium, after the fall of Network Solution’s monopoly, are totally stuck in their current business models.

That’s why we have decided to take a different direction with ideegeo. Our web sites are domain-centric, focussed on usability and simplicity and built with the actual Internet end user in mind. We want to help you to get the domain name you want and we intend to make that process as uncomplicated as possible. We are inspired by companies like 37signals and their ‘Getting Real‘ manifesto. We have the freedom to build everything from scratch using cool open source technologies like Erlang and CouchDB. That’s fun!

We will keep on working hard in the next couple of weeks to present you with our first product well before Christmas. Watch out for further announcements.