Growing iWantMyName & ICANN Sydney

ideegeo is moving up in the world and not just because we recently moved to the 14th floor at our new office. With global domain sales continuing to grow at around 12%, despite the economic recession, and over 180 million domains now in total, it was no surprise to see rapid sales growth once we launched iWantMyName our innovative domain management service.

In fact, most of our time this year has been involved with extending, improving and scaling up iWantMyName. The website takes a leaf out of Google’s design book with clean lines, high functionality and (best of all) no annoying up-selling. We’ve also created value-adds such as Domains for Apps that allows clients to easily personalise their favourite hosted services. In fact some app developers liked our service so much that we are now talking about how we can deepen those relationships further. Watch this space.

We’ve added other services too such as an updated version of our iPhone App, with speed and interface improvements, and a cool Twitter bot that lets you check for domain availability directly from your Twitter account. Our next big project involves further internationalisation of the platform including non-English language versions of the site and implementation of local currency sales transactions. With some additional developer resources on board now, we expect to spend the next few months hard at work on this. We are also open to new global partnerships in this respect.

Having a view over the city of Wellington is great, but it also reminds us that we are part of a wider technology industry ecosystem. That’s one of the reasons we set about establishing an Erlang user group here in Wellington which is held every month now. We think Erlang has a big future, which is why we have used it extensively within our own products and services and are encouraging local developers to explore this emerging development language.

With much of our technology development being linked closely to the domain industry we were very pleased to hear that the next ICANN event was to be held “across the ditch”. So in a couple of weeks a bunch of us will be jumping on flights and heading to Sydney, Australia. There’s a lot happening with the new gTLD program plus ICANN is moving steadily to progress the issue of internationalised domain names (IDN). So we are looking forward to learning all about these developments and catching up with a few old friends in the domain industry.

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