ideegeo Group Limited

For the past two years we’ve put a huge amount of effort into building domain registrar iWantMyName. This involved the successful commercialisation of a search, notification and registration engine technology that we built from scratch and launched without external funding or debt. That’s something we are hugely proud of, but we aren’t resting on our laurels just yet.

We started ideegeo with the intention of creating a pipeline of software projects and using our technology development and commercialisation experience to create a portfolio of opportunities that meant we could earn more export dollars and employ smart people to work with us. Mindful that it takes more than just good ideas to succeed on the Web; through our new venture arm ideegeo Research Ltd. we are reaching out to identify future projects. We have already got a new “skunkworks” partner project lined up for 2011 plus lots more ideas of our own to work on. Watch this space.

Geek Trivia: Skunk Works was a secretive hi-tech research facility of Lockheed Corporation. The name has become synonymous with informal technology R&D involving small teams, blue skies research and minimal managerial oversight. The name originates from a popular cartoon of the 1940s and 50s called Lil’ Abner featuring a bunch of rebellious hillbillies. Skunk Works was the local moonshine distillery that reportedly had skunk scent as its secret ingredient.

With 2010 rapidly drawing to a close we’d like to thank all our friends, customers and collaborators who encouraged and worked with us throughout the year. It has been another year of achievements and hard work as we refine our domain registrar technology iWantMyName and steadily build our support base globally.

We plan to spread our wings in 2011 with more innovations at iWantMyName, new partnerships and a push to offer additional consulting services for web based projects.

All the best for a safe and happy Christmas and New Year

Media Release:

A Wellington, New Zealand software developer sees greater opportunities to promote its domain registrar technology globally after Internet governing body ICANN changed the rules regarding registrar ownership.

Developers at ideegeo Group Limited launched their registrar service iWantMyName into the European marketplace with both Dutch and German language registrar sites a year ago. Company CEO Paul Spence stated that, “the European sites proved we had a robust and highly scalable technology that we could rapidly deploy into other offshore markets”. The company is forecasting over 200% revenue growth this year.

Mr Spence went on to say that recent rule changes at ICANN meant that domain registries, that oversee all top level domains (TLDs), were now permitted to own and operate their own registrar services allowing them to retail directly to the public. “The number of registered domains has now surpassed 200 million and continues to grow at around 7%. The industry still has a lot of momentum, fuelled by mobile growth, new top level domain launches and plans to make fully internationalized domains available.”

Chief Marketing Officer for ideegeo, Timo Reitnauer said the ICANN rule change opened up a whole new market for the company. “The iWantMyName software has multi-currency capability, inbuilt DNS management and made it easy for end users to domain customise a growing range of web services. We provide partners with a white label offering including a template structure and all the tools they need to translate content into their home language”, he said.

Seth Godin made the point in a recent blog article that almost everyone needs to employ basic design skills in their daily working life. He’s right of course, but that doesn’t mean we no longer need professional designers - good ones. Great design makes a huge difference to your selling proposition (if you are selling) and to user uptake (if you are communicating). That’s why we are talking to top notch designers about how we might work together.

Many web designers have a little bit of a coding background as well - but it’s not their first love. Polishing up the paintwork is usually much more rewarding than getting your hands covered in oily muck installing a gearbox. At ideegeo we don’t mind getting up to our armpits in oil and spare parts (and we are pretty good at back end web stuff too!). We want to work with the coolest designers around by helping with the nuts and bolts that make great websites tick.

If you are a web designer and need a hand with back end coding or sorting out databases and hosting, get in contact - we’d love to help. The code monkeys at ideegeo built popular domain registrar iWantMyName and are experts at scalability as well as knowledgeable in implementing full e-commerce functionality. Put them to work on your next big project.